LCD TV cracked.. help?

Anyone know what is the root cause for LCD TV screen to crack like this? How do I fix this. I don't know what keyword to look for in Google.
It looked cute at first with tiny leave shaped.

I actually thought it was just dirt from the camera of the drama I was watching. Then I realize, it's still there even when I switch channel.

I thought it was okay to leave it there. It doesn't takes up my space much.

Then we realize it was growing bigger. It was no longer cute anymore. It turned into monster!

This morning, it was as big as my knuckle!

Help! T_T